Thursday, July 3, 2008

A Bright Spot in the DARK UNDERBELLY of Podcasting

Some of you who follow my blogs and Facebook postings know I have railed bitterley against the wish of many in the podcasting world to monetize content at the expense of the user. This is just one more step in making podcasting the realm of "suits" and not creatives. I have said many times that it is my fear that our beloved form of publishing will go the way or AOR (Album Oriented Rock) FM stations in the late 1970's. What was once a cool, free, and art-driven thing was made a vast wasteland by wanton monetizeation.

A bright spot in this bleak picture is Todd Cochrane's blubrry.com Using the radio station business model, his company has given a large number of podcasters the opportunity to make some money from legitimate, reasonable advertising.

If you are a podcaster or love podcasts jump on over to Blubrry and check it out!

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